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Starbucks: From 4 to 40,000 in 40 Years Starbucks is yet another story of imagination and courage from our beloved Pacific Northwest. Over the past 40 years, it has grown into a global cultural phenomenon. Originally a coffee bean wholesaler, Starbucks was reimagined in 1987 when Howard Schultz acquired the company. Schultz envisioned the brand […]

T-Mobile: How an Underdog Outweighed Elephants The next company in our Imagination and Courage series is T-Mobile. Its story exemplifies what imagination and courage can accomplish. Over three decades ago, it began as VoiceStream before becoming T-Mobile in 2001. VoiceStream—and later T-Mobile—was known for affordable, albeit low-quality, mobile connectivity. By 2010, with a 12% market […]

Expedia: A Success Story Despite Missed Opportunities The next company in our Imagination and Courage series is Expedia. It is undoubtedly a successful company, but does it match the extraordinary success of some others in the Pacific Northwest? In some ways, yes, but in others, not quite. Let’s discuss. First, my credentials—I am a frequent […]

The job market is competitive, and standing out requires more than just a polished resume. It’s about intentionality, creativity, and building connections that reflect your unique value. Here’s my perspective on how you can elevate your job search and make a lasting impression: Craft a Standout LinkedIn Profile Your LinkedIn profile is your digital business […]

Microsoft: A Story of Imagination and Courage The first company I want to discuss in our “Imagination and Courage” series is Microsoft. While it may not always be synonymous with “imagination,” one can certainly rely on Microsoft to pursue big ideas with bold determination—even if those ideas were first conceived elsewhere. Over the past 25 […]

Department of Imagination and Courage! Let’s take a look at some of the Pacific Northwest companies. They are all successful, with many of them dominating their industries. Some, however, are widely successful. The question is: What sets apart successful companies from those that achieve extraordinary success?   The answer I find is imagination—and the courage […]

The chemicals industry, a cornerstone of modern life, faces a critical challenge: balancing industrial growth with environmental responsibility. By harnessing AI and biocatalysis, we can pave the way for a more sustainable future. In recent years, expanding biological data and advances in computational techniques have given rise to AI algorithms capable of everything from designing […]

AI-powered recruitment tools bring efficiency and scalability to hiring, but they also pose risks that companies should carefully consider. Here’s an overview of the key challenges linked to using AI in recruitment: Bias in Algorithms AI recruitment tools rely on historical data, which can embed existing biases. If this data reflects discriminatory hiring practices—such as […]

In today’s fast-paced technology landscape, leadership demands more than just strategic vision and technical know-how. With innovation happening at lightning speed, diverse and hybrid workforces, and constant disruption, the emotional complexities leaders face are extraordinary. Navigating this environment requires not only sharp intellect and bold decision-making but also a profound ability to connect, empathize, and […]

In today’s rapidly evolving business landscape, Artificial Intelligence (AI) is becoming a key driver of innovation and competitive advantage. Companies across industries are adopting AI to streamline operations, make data-driven decisions, and unlock new opportunities for growth. At Hitech Advisors, we’ve seen firsthand how AI can transform businesses and create long-term value. Here’s how AI […]