Expedia: A Success Story Despite Missed Opportunities

Expedia: A Success Story Despite Missed Opportunities The next company in our Imagination and Courage series is Expedia. It is undoubtedly a successful company, but does it match the extraordinary success of some others in the Pacific Northwest? In some ways, yes, but in others, not quite. Let’s discuss. First, my credentials—I am a frequent […]
Elevating Your Job Search: Strategies for Standing Out

The job market is competitive, and standing out requires more than just a polished resume. It’s about intentionality, creativity, and building connections that reflect your unique value. Here’s my perspective on how you can elevate your job search and make a lasting impression: Craft a Standout LinkedIn Profile Your LinkedIn profile is your digital business […]
Microsoft: A Story of Imagination and Courage

Microsoft: A Story of Imagination and Courage The first company I want to discuss in our “Imagination and Courage” series is Microsoft. While it may not always be synonymous with “imagination,” one can certainly rely on Microsoft to pursue big ideas with bold determination—even if those ideas were first conceived elsewhere. Over the past 25 […]
Department of Imagination and Courage!

Department of Imagination and Courage! Let’s take a look at some of the Pacific Northwest companies. They are all successful, with many of them dominating their industries. Some, however, are widely successful. The question is: What sets apart successful companies from those that achieve extraordinary success? The answer I find is imagination—and the courage […]
Using AI to Decarbonize the Chemicals Industry

The chemicals industry, a cornerstone of modern life, faces a critical challenge: balancing industrial growth with environmental responsibility. By harnessing AI and biocatalysis, we can pave the way for a more sustainable future. In recent years, expanding biological data and advances in computational techniques have given rise to AI algorithms capable of everything from designing […]
The Dark Side of AI for Recruitment

AI-powered recruitment tools bring efficiency and scalability to hiring, but they also pose risks that companies should carefully consider. Here’s an overview of the key challenges linked to using AI in recruitment: Bias in Algorithms AI recruitment tools rely on historical data, which can embed existing biases. If this data reflects discriminatory hiring practices—such as […]
Why Emotional Intelligence is No Longer Optional for Leaders

In today’s fast-paced technology landscape, leadership demands more than just strategic vision and technical know-how. With innovation happening at lightning speed, diverse and hybrid workforces, and constant disruption, the emotional complexities leaders face are extraordinary. Navigating this environment requires not only sharp intellect and bold decision-making but also a profound ability to connect, empathize, and […]
Leveraging AI to Drive Business Growth

In today’s rapidly evolving business landscape, Artificial Intelligence (AI) is becoming a key driver of innovation and competitive advantage. Companies across industries are adopting AI to streamline operations, make data-driven decisions, and unlock new opportunities for growth. At Hitech Advisors, we’ve seen firsthand how AI can transform businesses and create long-term value. Here’s how AI […]
Dark Patterns in User Interfaces — Business Needs vs. User Needs

Engaging, easy-to-use products don’t appear fully developed in the minds of designers and product teams. They are the result of careful deliberation, collaboration, exploration, and study. Interaction architects are crucial players in the product design process because they observe human behavior and use that knowledge to thoughtfully craft products that meet specific needs. The foundational […]
How Artificial Intelligence Amplifies Cybersecurity

In this digital era, cybercrimes are on the rise and cybercriminals are leveraging advanced technologies leading to more complex cyber-attacks. As Artificial Intelligence reaches new frontiers impacting multiple industries, it has proven to be a strong weapon against cybercrimes and detecting threats. It is highly imperative for cybersecurity to exceed cybercriminal’s malicious activities in order […]